Coast Brasserie
Client
Coast Brasserie
A Mediterranean-inspired restaurant located just steps away from the sea, offering a modern dining experience with seasonal cuisine
Our Partners & Collaborations
We’re proud to have worked with a diverse range of brands across sectors — from hospitality and lifestyle to fashion, beauty, and beyond.
Challenge
The restaurant was a brand-new venture, and our task was to manage a full business launch — from brand identity and menu design to digital presence and communication strategy
The goal:
- Develop a memorable and elegant brand identity reflecting the seaside Mediterranean vibe
- Design physical assets for launch, including menus, leaflets, and in-restaurant branding
- Build a functional and stylish website
- Improve online visibility through SEO
- Create a social media presence that engages and attracts guests
Our branding concept for Coast Brasserie was built
on one key idea:
To create a Mediterranean-inspired dining identity
that communicates quality and elegance without drifting into fine dining
Research & Positioning
Analyzed the local dining landscape, where most competitors focused on traditional Cypriot
tavern-style cuisine
Identified the opportunity to stand out with
a Mediterranean brasserie concept — modern, fresh, and approachable, yet with higher quality and sophistication
Naming
& Identity Concept
Developed the name ‘Coast Brasserie’ as a strategic choice to emphasize both the seaside location
and the approachable European dining format
Defined the brand’s personality: quality-driven, contemporary, Mediterranean-inspired
Logo &
Visual Identity
Developed a minimal yet elegant logo with typography characteristic of classic brasseries
Created two adaptable versions (black and white), complemented by a sand-colored palette for exterior applications (awnings, signage)
Focused on a balance: premium look without intimidating fine-dining associations
Colour Palette
warmth, modern elegance
RGB: 187, 59, 23
balance, calmness
RGB: 241, 237, 235
sunlight, ease
RGB: 135, 189, 37
sophistication
RGB: 135, 189, 37
Menu Design
The menu system was designed to be structured
yet minimal, reflecting the clarity of Mediterranean cuisine
Categories like From the Sea and From the Land communicate the restaurant’s balance of seafood
and protein-rich dishes. Special sections for Italian pinsa, sides, and desserts create an inviting,
easy-to-navigate layout
The physical menu cover is wrapped in textured
beige material with the logo embossed in a metallic copper finish
This copper tone was not accidental: it connects directly with the restaurant’s interior details, such as the illuminated bar with copper stones under glass and custom copper lamps above the counter. The design creates a seamless visual bridge between branding and interior experience
Brand Partnerships & Collaborations
From the very start, the restaurant positioned itself on a higher level through collaborations with established international brands:
- Lavazza — premium Italian coffee supplier
- Guinness — iconic Irish stout
- Renowned wine brands, curated to complement the Mediterranean menu
These partnerships reinforced the restaurant’s credibility and elevated its positioning within the local dining scene
Results
A cohesive brand system created from scratch: naming, logo, color palette, menus, uniforms, printed assets, and in-restaurant details
Strong visual identity that differentiates Coast Brasserie from local tavern-style competitors
Seamless connection between branding and interior design (copper accents across menus, bar, and lighting)
Strategic brand collaborations with Lavazza, Guinness, and wine brands, reinforcing the restaurant’s credibility from day one
Within the first months of launch, Coast Brasserie established itself as a go-to Mediterranean dining spot for both locals and tourists
To support Coast Brasserie’s launch, our agency created a full digital ecosystem:
Website Development — designed and built coastbrasserie.com a responsive website that communicates the restaurant’s Mediterranean identity while remaining simple and functional for guests.
Usability-first design:
The reservation button is the very first thing visitors see, ensuring a seamless booking flow. Guests can reserve a table within two clicks, powered by OpenTable integration.
Why OpenTable Matters for Coast Brasserie
For a new restaurant, reservations are the first point of trust with potential guests. OpenTable offered Coast Brasserie more than just convenience:
- Credibility & trust — OpenTable is a globally recognized platform; being listed there immediately elevated the restaurant’s professional image.
- Seamless guest experience — Guests could book a table directly on the website or via the OpenTable app in just a few clicks, reducing friction and increasing conversions.
- Smart table management — The system helps optimize seating, reduce no-shows, and ensure smoother operations for staff.
- Visibility boost — OpenTable functions as a discovery platform, showcasing Coast Brasserie to tourists and locals searching for Mediterranean dining in the area.
- Data & insights — Reservation data provides valuable insights into guest behavior and peak times, helping the restaurant adjust service and marketing strategies.
Social Media Integration:
The website is directly connected with Instagram and Facebook, allowing guests to explore real-time updates, promotions, and community content. This integration reinforced the restaurant’s social presence and drove cross-platform engagement.
Social Media Integration:
The website was designed with a mobile-first approach, knowing that most guests discover restaurants on their phones while on the go:
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Responsive layout ensures smooth navigation across all devices.
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Reservation button remains visible and accessible on mobile, allowing users to book a table instantly.
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Optimized menus are easy to read on smaller screens, making the browsing experience effortless.
Google Business Optimization
From the very beginning, Coast Brasserie’s Google Business profile was fully optimized to support visibility and credibility:
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Professional photos highlighting the restaurant’s atmosphere, dishes, and interior details
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Accurate information (opening hours, location, contact) to ensure trust and accessibility
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SEO-focused descriptions aligned with Mediterranean dining keywords, boosting discoverability
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Integration with Google Maps & reviews — making it easy for both locals and tourists to find and book the restaurant
This setup positioned Coast Brasserie at the top of local searches, ensuring the restaurant was discoverable from day one.
At launch, Coast Brasserie had no social media presence. To compete with established taverns and attract both locals and tourists, the restaurant needed professional, engaging, and consistent social media communication across multiple platforms.
Our approach:
We built a complete strategy and execution package:
Platform setup — created and managed accounts
on Instagram, Facebook, and TikTok
Content production — professional photo shoots and high-quality video content showcasing dishes, interiors, and the dining experience
Influencer & Media Collaborations — partnerships with local food bloggers, lifestyle creators, and online magazines to organically expand brand reach and visibility
Paid promotion — targeted ad campaigns to reach tourists and locals searching for dining options
Community building — consistent posting, engaging reels, story updates, and audience engagement to create a loyal following
Direct booking via Instagram — integration with OpenTable, allowing guests to reserve a table straight from the restaurant’s Instagram profile without extra steps
The results:
- Rapid growth from zero presence to an active multi-platform community
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High-performing content — reels and visuals consistently generated above-average engagement in the F&B niche
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Cross-platform reach — Instagram, Facebook, and TikTok combined now achieve an average monthly reach of ~100,000 users
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Influencer-driven buzz — collaborations positioned Coast Brasserie as a must-visit dining spot in Pissouri Bay
The impact:
From no digital footprint to becoming one of the most visible restaurants online in the region, Coast Brasserie now enjoys a digital reputation that matches its physical dining experience.
With the right mix of professional content, influencer strategy, and targeted promotion, social media became a powerful growth engine for the restaurant.
When Coast Brasserie launched, the website appeared in Google only for branded searches — people already looking for the restaurant by name. That meant limited visibility to new guests.
Our SEO campaign changed that:
Key Achievements
- +260% visibility growth — impressions increased from 4K → 14.7K within less than a year
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Page 3 → Page 1 — average position improved from ~20.8 to ~9.9, bringing the restaurant into competitive results
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Top Local Ranking — Coast Brasserie now ranks #2 in Google for “Pissouri Bay restaurants” (just below TripAdvisor), a query with high tourist intent
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Expanded reach — the site now appears for non-branded searches like “restaurants Pissouri Bay” and “places to eat near me”
What This Means for Business
- More discovery by new guests — not just people who already know the brand
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Increased awareness — even if clicks didn’t grow at the same pace, Coast Brasserie is now seen by thousands more users
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Tourist exposure — appearing in searches made by travellers planning where to dine in the area
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Long-term impact — local SEO rankings build
a foundation for steady growth without relying
on ads
Local SEO Milestone
One of the most significant results of the campaign is the website’s current ranking for “Pissouri Bay restaurants”:
- Current position: #2 in Google (just after TripAdvisor)
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Previous position (before SEO): Not ranked
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This demonstrates the success of our local SEO strategy in bringing the website into competitive, high-intent search results.
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These rankings generate long-term brand visibility for travelers and locals searching for dining options in the area.
